“This technology is much more advanced than usual fermentation,” continued Pays, explaining it’s a mixture of 10 microorganisms, rather than one, working in a symbiotic way. The brand used a multi-fermentation process on it. For this generation, we have been exploring a new way to catch molecules from longoza.”ĭior Science studied longoza in Madagascar, culled from the Dior garden there. “It gave several generations of actives that we have introduced in many generations of Capture Totale serum and cream products. “We have been working on longoza for many years, and we are exploring the potential of this flower,” said Pays. The serum’s formula was updated with fermented longoza and Tuscan iris extract, which “superactivate” the mother cells’ anchorage. “There are many aging signs which appear, but differently according to the the color of skin,” explained Karl Pays, global research director at LVMH. That’s despite its diverse aging patterns.
#Dior capture totale skin#
“We demonstrated that the biology for all skin is the same,” said Couturaud. Dior said it has proven that the regenerative potential of epidermal firmness can be revived by consolidating the anchorage of mother cells, which loosens with age, more firmly in the dermo-epidermal junction. Mother cells, or stem cells, are key to Le Sérum’s effectiveness. In 2021, Dior skin care rang up $916.5 million, while Dior fragrance generated $1.89 billion and Dior makeup, $1.39 billion, according to market research provider Euromonitor International. Such a finding could help bolster Dior’s skin care business, which remains smaller than its fragrance or makeup activities in terms of sales. “We wanted to develop a product for all skin,” said Couturaud. The product’s actions are said to intensify over time. Le Sérum is billed to act on the principal signs of aging, causing skin to become firmer, plumper and brighter.
The new testing protocol proved that the product works for all genders, age groups, skin types and tones with record results, according to Dior. Le Sérum’s formulation was tested on each of those skin Pantones to measure consistent efficacy. “Skin color is a complex parameter that can vary within the same shade - from beige to pink, for example,” said Couturaud. They were located in the U.S., Europe and China. The new testing platform includes 110 skin tones, dubbed “Pantones,” from more than 600 men and women, with five skin types, aged between 18 and 70.
literally reflects that, standing for “tones,” “omnigender,” “types,” “ages” and “locations.”) Platform, which is more wide-ranging and inclusive. “It is the first time that we use it in the skin care field,” said Couturaud.
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